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By Ashok N

The Hampshire-based firm, which specialises in business connections, sent more than three million texts to Vodafone, O2, EE and Three customers promoting upgrade deals. More than 1,000 complaints were made either directly to the Information Commissioner’s Office (ICO) or via the 7726 spam text reporting service. An investigation by the ICO found that Onecom had broken the law by texting people who had not consented to receiving marketing messages. Onecom confirmed it had sent 3.3m messages between October 2015 and March 2016 but it could not provide evidence of where it had obtained the data used to send the texts. It also failed to provide the ICO with proof that it had people’s consent to be sent the messages. Steve Eckersley, the ICO’s head of enforcement, said: “Spam texts are a real nuisance to millions of people across the country and this firm’s failure to follow the rules drove over 1,000 people to complain…

Ashish Koul, president at marketing automation company Acqueon, said: “The industry still has a long way to go in terms of protecting customers more effectively and ensuring their outbound marketing activities are carried out ethically….

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