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By Ashok N

How did one Harley-Davidson dealership in New York City go from selling one or two bikes a week to selling 15 in a weekend? Owner Asaf Jacobi took a risk on Adgorithms’ ‘Albert’, an artificial intelligence (AI) driven marketing platform that works across digital channels. The results saw the dealership increasing leads by 2930% by the third month and driving Jacobi to set up a new call centre to handle all the new business. Albert can learn as he does and is able to “identify the audiences most likely to convert, eliminate low-value audiences, apply insights gained from one channel to other channels”, according to Harley-Davidson NYC. The AI works with campaign creative and KPIs provided by the brand to autonomously execute holistic digital ad and marketing campaigns

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