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By Ashok N

In today’s digital world, people are expecting more from their Customer Experience. Personalised and efficient service is now the norm, and every industry, from retail to healthcare, has a vested interest in proactively engaging with their customers.

We are seeing large shifts towards patient-centric services in healthcare as service improvements continue. Proactive engagement allows healthcare branches to interact with, build relationships with, and provide a greater level of care to their patients over time. As we look various use cases, we’ll see that proactive engagement not only results in patient satisfaction, but also provides some much-needed operational efficiency benefits…

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