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By Ashok N

Companies carrying out direct marketing have been reminded that properly screening numbers against the Telephone Preference Service (TPS) register is much cheaper than a fine for making nuisance calls. The warning comes after domestic energy saving firm Home Logic UK Ltd was given a £50,000 penalty by the Information Commissioner’s Office (ICO) for making marketing calls to people who had made it clear they didn’t want to be contacted in that way. The TPS allows people to register their number and opt out of receiving marketing calls. Between April 1 2015 and July 31 2016, it received 133 complaints from members of the public about nuisance calls made to their TPS-registered numbers by Southampton-based Home Logic. A further three were made by callers passing themselves off as the firm…

Comment from Ashish Koul, President at Acqueon: “The fine and warning issued today by the ICO, after Home Logic UK made almost 1,500,000 unsolicited direct marketing calls resulting in 133 complaints by consumers registered with the Telephone Preference Service, highlights a worrying trend of businesses failing to ensure ethical outbound marketing activity. Those organisations that choose to ignore customers’ rights will continue to face both sanctions from the ICO and punishment by their customers – who are unlikely to keep frequenting the business.”…

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