Customer retention and acquisition: There is a fierce battle in the financial services market to eat into each other’s pie in terms of the customer base. With increasing competition, the race to hold on to the vacillating yet loyal customer base is thus a challenge.
Changing technology: The ever changing technology to meet customer demands and take customer experience to the next level is now what sets competitors apart from each other. Given this, the implementation and the scalability of technology play a vital role.
The integration of business, technology, and customer care: The other crucial issue facing an organization is to bring about an integration of these three vital pillars, namely business development, customer care and information technology, and develop a customer-facing solution to enhance the organization’s customer interaction processes.
No more “brick and mortar” insurance firms: The growing pressure of market conditions, the need to maintain and grow market shares and to establish a meaningful brand identity, and the entry of more nimble competitors is thus breaking down traditional barriers found in ‘brick and mortar’ firms.
Customer share: One of the major targets of insurance firms is to increase the ‘wallet share’ of customers by cross-selling insurance products to the existing customers during customer service.