Customer identification: Existing customers expect organizations to know them. Every time they call the established helpline number, customers find it very frustrating to repeat details like name, address, and phone numbers.
Customer update: Customers expect to know on a timely basis promotions, offers, new product / service offerings, and other updates
Call back: It is likely that at peak hours call volume will be the highest for Call Centers. This can result in customers waiting in queue and hanging up before being attended to by an agent.
Turnaround time: Customers expect a quick resolution for simple queries and don’t like being kept on hold endlessly