Job Title:

Director Product Marketing

Location: Dallas, United States

Experience: Min 10 yrs

Function: Marketing

Positions: 1

At Acqueon, marketing starts with people, and we’re looking for a customer-centric Director
of Product Marketing to join our thriving marketing department. The ideal candidate will have
experience in outbound or inbound marketing activities, and a creative mind to help us stay fresh
and competitive. Acqueon will rely on the marketing leader’s ability to collaborate with a team of
thinkers and doers, as well as a strong capacity for managing multiple tasks at one time. He/She will
be expected to prepare and present ideas and deliverables on a regular basis, and research market
trends and industry data to help us stay on the cutting edge.

Key Responsibilities
The Director of  Product Marketing is a key member of the senior management team, reporting to the
Chief Marketing Officer. You will use your strong understanding of product marketing and ideally
also the contact center ecosystem to help build and execute the Go To Market Strategy for
Acqueon’ s core product offerings. You will work closely with heads of product, engineering and
corporate sales, marketing, and partnership teams to execute the strategy. You will identify and
present market trends and opportunities. You will work directly with the Chief Product Officer to
define the roadmap and through cross team collaboration will execute on the full vision. You will
craft compelling messaging and positioning for our industry leading Artificial Intelligence solution.
You will be a leader in defining how we take products to market – including pricing, distribution,
and partnerships.

Essential Duties & Responsibilities
• Develop, drive, and execute the vision and mission for innovation with Acqueon’ s GTM strategy
as well as play a leading role in the evolution of Acqueon’ s product architecture
• Leverage key insights to drive innovation by scanning global market trends and potential
disruptions and identifying areas where Acqueon’ s products can enter or disrupt a new or
adjacent market
• Make or guide key decisions on strategic areas of focus for innovation and strategic
investments/partnerships in alignment with Acqueon’ s strategy and leadership
• Provide appropriate guidance and data to product leaders to ensure that product strategy
reflects the voice of the market and is consistent with Acqueon’ s overarching portfolio strategy
• Create compelling go-to-market strategies, including new business models, distribution
strategies, growth and expansion plans, and partnership programs
• Closely collaborate with sales enablement on educating and equipping our sales team with
compelling, differentiated product-focused sales tools and assets needed for each stage of the
funnel and sales cycle; including sales presentations, demo tools and client impact metrics to
support customer investments
• Work collaboratively across the Acqueon leadership team; ensuring input and alignment
• Define buyer personas and use cases. Articulate and prioritize buyers and their problems so that
the appropriate presentations, playbooks, and demos are constructed to assist sales and providevaluable market feedback to Product and Engineering teams
• Partner closely with the rest of Marketing to inform themes and differentiation across our channels
– advertising, email, cross-promotion, brand, PR, events, social & community – to drive best in class
marketing plans and campaigns
• Be a vocal champion for all customer and prospect facing employees, continually providing valuable
input into what’s going on in the market and the key reasons we win
• Lead and grow a team of product marketers

• 10+ years of experience in product marketing and/or, product management
• Strong background in messaging complex products, impeccable writing skills and a knack for
establishing competitive differentiation
• Knowledge of any/all the following: healthcare, artificial intelligence, workflow automation, SaaS
products, CCaaS , CPaaS platforms .
• Demonstrated success managing large scale technology products
• Ability to demonstrate prior work – excellent presentations, messaging frameworks, competitive
analysis, etc.
• Experience successfully managing a team
• Strong writing and communication skills
• Strong influencing and leadership skills; effective cross-functional driver
• Track record of achieving results in a fast-paced work environment
• A strong technical background with experience translating complex technological concepts into
broadly understandable language and value propositions

Apply Now!

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