Acqueon and Vonage to Help Companies Orchestrate Hyper-Personalized Customer Journeys

Integration of Acqueon omnichannel campaign orchestration with Nexmo, the Vonage API Platform to enable proactive experiences.

SAN JOSE, CALIF. | May 14, 2019 | Source: PRWEB

Acqueon Technologies Inc., provider of AI-driven conversational engagement software for sales, marketing and customer support organizations, today announced a strategic partnership with Vonage, a global business cloud communications leader, to help businesses proactively orchestrate hyper-personalized, omnichannel customer journeys. The result is a much more intimate level of engagement, leading to higher sales conversions, collections rates and customer retention.

This partnership combines the power of Acqueon’s omnichannel campaign orchestration platform – Acqueon Engagement Cloud (AEC) – with cloud-based communication APIs via Nexmo, the Vonage API Platform, to arm businesses with the capabilities necessary to analyze, predict and orchestrate every aspect of the customer journey. Agents can engage would-be buyers using the best channel, at the best time, and have access to all the information needed to drive an emotional connection. This hyper-personalized conversational approach to customer engagement is designed to elevate the business-customer relationship to a level that yields greater outcomes for both parties.

“Customers no longer tolerate interacting on businesses’ terms. Instead, they expect organizations to cater to their specific requirements and preferences. The Acqueon Nexmo partnership gives enterprises all the tools together with the intelligence of predictive analytics to provide tailored experiences at scale and in real time,”

– Ashish Koul, CEO, Acqueon Technologies Inc.

Acqueon Engagement Cloud uses AI to trigger the right campaign, at the right time and using the right channel. It lets businesses maximize live connections and operational metrics while considering incoming interactions across all channels. Acqueon Engagement Cloud also offers native integrations with leading CRM applications.

The Nexmo API platform provides a comprehensive set of tools and experiences that allows developers to build innovative communication experiences that can iterate quickly to meet the needs of both customers and employees. These customizable, programmable communications APIs – including SMS, voice, video, social chat, and more – drive better user and customer experiences by giving companies the freedom to innovate in ways that are critical to their success.

“Nexmo’s strategic partnership with Acqueon brings together our collective technology innovation, and industry knowledge, to offer hyper-personalized and conversational engagements at scale. This ability to connect with customers, in a manner that is convenient to them, will ultimately drive a better customer experience and better overall business outcomes,”

– Omar Javaid, Chief Product Officer, Vonage.

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